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How Big Data Determines the Winner of Modern Elections



Monday 27th March


7 pm to 9 pm

in Mayfair

Price Member (please login) Free 
Price Non-Member £40




Monday 27th March 2017

7 pm to 9 pm



SGPB Hambros

8 St James’s Square

St. James’s

London SW1Y 4JU

The B&C Club thanks SGPB Hambros for kindly hosting this event with us at their office in Mayfair.



Analytics fueled by big data and advancement in computing technology has become an integral part of any campaign and played a bigger and more important role in elections than just predicting the outcome. Campaigners now know that they must do a huge data effort to support fundraising, micro-targeting TV ads, using social medias and modeling of swing voters for door-to-door.

Guillaume Liegey is the co-founder and CEO  of LMP, a political campaign strategy start-up. He started with the Obama campaign in 2008 and brought data technologies to the French elections in 2012. Meet him and learn how science and an increasing explosion of data has changed the way campaigns are run.



Liegey Muller Pons is a campaign technology startup funded by Guillaume Liegey, Arthur Muller and Vincent Pons. Passionate about politics and new technologies, they met during Barack Obama’s 2008 campaign.

They design groundbreaking campaign apps for candidates and elected officials, based on the latest research in political science and the opportunities offered by Open Data, Big Data, and new technologies.

LMP’s mission is to transform public opinion campaign and polling techniques by combining advanced technology and human, using Big Data/mobile app innovation and door-to-door interaction. LMP has run over 150 political campaigns in Europe.

LMP helps political parties as well as public and private organizations run better campaigns, with a focus on large-scale citizen mobilization. Our approach relies on in professional, data-driven electoral campaigns and large-scale field mobilization.



Guillaume Liegey is an expert in electoral strategy. In 2012, he was National Field Director for François Hollande’s presidential campaign and then co-founded a campaign technology firm Liegey Muller Pons (LMP), a start-up specialised in electoral strategy that help candidates and their activists target their activities, with the help of databases.

Guillaume is also a lecturer at Sciences Po Paris, where he teaches a course on electoral campaigns. He is a graduate of HEC (2003) and Harvard, holding a MSc in Management and a Master in Public Administration. He is the co-author of ‘Porte-à-Porte, Reconquérir la démocratie sur le terrain’.